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Our Story

Short Story!

Wondering who we are?  We are crazy for fashion, kids, and all the insanity it takes today to juggle a modern family!  Our passion fueled our 'little' business into a full-service children's store thanks to our devoted (and adored) customers.  We selectively hand-pick each item to bring our customers the best products and brands the children's industry has to offer.  At HOORAY our philosophy is to layer in the practical, the funky, the classic, and twist it up with an artistic flair.  And where did the name come from, you ask?  Well, what toddler doesn't screech HOORAY for just about anything!

If you live in the southern Indiana area, stop in for a visit!  Historic Newburgh has had a rebirth in the last several years, and the unique shops keep coming!  Spend an afternoon wandering this small town for all its unique boutiques and restaurants.


103 State Street

Newburgh, IN  47630

812 490 8867

 If you want the entire scoop!

Designer, Kelly Hutchins, moved back from Boston and the Big Apple to her hometown of Evansville, Indiana after the birth of her first baby in 2001.  Having designed women's apparel for big brands like Bloomingdales, Saks, J.Jill, Coldwater Creek, and Talbots for nearly ten years, she planned to slow down and enjoy family life in southern Indiana.  However, sitting still didn't last long and soon the creative juices were flowing in a new 'kid-centered' direction.

HOORAY! children's store was officially created in 2005, and has steadily grown into its current renovated location at 103 State Street.  Looking to bring hip, modern, and funky children's products to southern Indiana, historic downtown Newburgh and its eclectic boutique shopping area has become the perfect location for HOORAY! Children's Store.